Linda van Hoek

Linda’s brand profile included the astrological themes Pisces, Capricorn and Scorpio. Pisces and Scorpio are water signs and Linda likes blue so that was an obvious choice for one of the colours of her branding. The square shapes reflect the structure and  clarity associated with Capricorn with the mix of images fitting Pisces. Scorpio is passionate and the purple colour reflects this. Even though only three astrological themes are generally used as input for a brand profile, there are endless combinations which give a unique brand.

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