Zelda used a brand profile for her logo and her website. The main astrological theme used for her brand profile is the sign of Leo. Although her business cards reflect Zelda´s love of nature, with the help of the brand profile she chose the sunflower for her main branding. Leo is a sign associated with the sun. A fire sign means that fiery colours are appropriate – reds, oranges and yellows. The sunflower which is prominent in fields at the Leo time of year also fits.